Angela Martins, African Union Culture - AFRIMA



…Themed ‘Feel Africa’

The African Union Commission (AUC) and the International Committee of All Africa Music Awards (AFRIMA) have announced that the 6th annual edition tagged ‘Feel Africa’ will be hosted in Lagos, Nigeria with support from the Ministry of Information and Culture, Nigeria and the Government of Lagos State from November 20 to 23, 2019.

‘Feel Africa’, an initiative aimed at promoting the African essence through its music and culture, while promoting African Unity and a border-less continent is in the bid to change the widely spread negatives about Africa.

Adenrele Niyi, AFRIMA Associate ProducerAFRIMA’s aim is to exploit the uniqueness in the African spirit, passion and creativity to bring an end to issues hindering the unity, peaceful co-existence and economic growth of the continent.

Lagos State, rated as the largest music, entertainment and commercial hub in Western Africa and also renowned for its bubbly and hip lifestyle has hosted previous editions of AFRIMA from 2014 to 2017 with the support of the Ministry of Information and Culture, Nigeria. The support of the Government of Lagos State as AFRIMA Official Host City in 2016 and 2017 also fostered the smooth execution of the various AFRIMA events and facilitated the seamless engagement of corporate sponsorship/partnership at various facets of event planning and execution.

Extending gratitude to the government of Lagos State, Nigeria, Head of Culture, African Union Commission, Angela Martins in her statement says,

“Nigeria playing host to the 6th AFRIMA is indicative of the beneficial relationship the country has developed with the AU & AFRIMA as we use this continental awards platform to strengthen Africa’s culture industries while also promoting the cultural identity and integration of Africans.

“We are also appreciative of Lagos State as host city for the 6th AFRIMA after hosting 4 previous successful editions of the annual awards programmes of events. We are confident that hosting AFRIMA in Lagos, Nigeria will in no small measure constitute significant achievements for the promotion of AU’s cultural objectives through the AFRIMA platform”

The turn of events that has Nigeria provisionally hosting the 6th AFRIMA Main Awards is as a result of the withdrawal of AFRIMA Host Country rights for the 2019-2020 editions from the Republic of Ghana. The 2018 Main Awards was hosted from November 21 to November 24 in Accra with a variety of African and international music stars and dignitaries in attendance.

Meanwhile, fans, followers and lovers of African music artistes have started visiting the AFRIMA online voting platform  that opened on Sunday, September 1 to cast votes for their favourite 6th AFRIMA Nominees. This voting process, which closes on November 22, will determine eventual winners in the 36 AFRIMA awards categories to be recognised at the main awards ceremony scheduled to hold on Saturday, November 23.

Speaking on the opening of the 6th AFRIMA online voting platform, Associate Producer AFRIMA, Ms. Ade Niyi said, the next 12 weeks would be high gear and exciting for nominees and music followers who go on the AFRIMA website to vote. The numbers a nominee can poll in each category of nomination would make a huge impact on the eventual result. However, bear in mind that the AFRIMA Voting Academy, made up of African music experts and professionals with vast experience in the African music industry, vote in specific categories to provide some percentage of balance and merit in the entire process.

The 6th AFRIMA Logo ~ All Africa Music AwardsUltimately, our international auditing firm is charged with collating, verifying and preserving the integrity of the votes cast in each of the 36 category until the night of November 23 where the winners are announced at the live main awards ceremony”, Niyi stated.

The 6th edition will continue in the tradition of a four-day fiesta of music, glamour, Afrocentricism, and entertainment which will be experienced in the city of Lagos. Commencing with the Welcome Soiree on Wednesday, November 20, followed by AFRIMA Music Village on Thursday, November 21 by 6.00 p.m prompt; Africa Music Business Summit on Friday, November 22 from 8.30 a.m to 4.30 p.m; and the live AFRIMA main awards on Saturday, November 23 at 7.30 p.m. preceded by the live Red Carpet at 4.30 p.m.

The main awards events will be broadcast live on over 84 stations across Africa and the Diaspora including live streaming on the AFRIMA website and other online partner platforms.

In partnership with the African Union, All Africa Music Awards is the biggest music event on the continent. It offers benefits that would help in raising the continental and international profile of the host city, including an opportunity to tap into the millions of participants and followers of the growing African music.

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